The state of corporate philanthropy: A McKinsey Global Survey
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- Corporate philanthropy can help companies meet consumers’ rising expectations of business’s role in society, say respondents to a McKinsey global survey.
- However, only about a fifth of all respondents say that philanthropic programs at their companies are meeting social goals and stakeholder expectations.
- At these companies, philanthropy programs are likelier to address social and political issues relevant to the business, to be collaborative, and to meet any business goals companies have for them.
- Another small group of respondents say they intend their philanthropic programs to go beyond enhancing company reputation by addressing concrete business goals, such as learning about potential new markets.
This article’s exhibits display respondents’ views about how their companies approach corporate philanthropy.
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