“When corporations support the right causes in the right ways ... both the companies and the causes they support reap important benefits.”  - Michael Porter, HBR

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Our Story

Peggie Pelosi has spent her career inspiring international business leaders through her speaking, coaching and writing—all based on 20 years of personal sales success. Her greatest inspiration, however, has come from corporate social responsibility (CSR) and sustainability—a means for companies to move forward by giving back.

At the peak of her sales career, Peggie was brought in as VP of Network Development (Sales) for USANA Health Sciences (usna- NASDAQ). Peggie immediately saw that while USANA’s products were solid and the people were great, the corporate culture was hampering bottom line results.

In an effort to inspire the company and its employees, Peggie created a partnership between USANA and the Children’s Hunger Fund that reinvigorated the company. The next few years brought staggering results. Not only did company-wide contributions to the charity grow 10 fold, sales increased dramatically resulting in a 3000% increase in USANA’s share value.

Strategic corporate social responsibility (CSR) made the difference, and Peggie wanted to share what she had learned. Peggie left USANA in 2004 to establish ORENDA; a strategic CSR consulting company dedicated to helping companies leverage the power of CSR to create a meaningful connection between people and the places they work.

In 2008 Peggie’s son Michael joined her as a managing partner at ORENDA, and together they are working with some of Canada’s leading brands to build Signature CSR programs.

“ORENDA" is an Iroquois word. It means "Tribal Soul on the Right Path.”

Great business leaders understand corporate soul and create inspiring work environments that allow people to bring their soul to work.

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“I was particularly impressed with the energy and passion Peggie put into our partnership with Children’s Hunger Fund.  This endeavor captured the hearts and minds of the Usana family world-wide. It enriched our culture and working environment, attracted and retained customers, supported growth in sales and ultimately contributed to the significant rise in the economic value of the corporation.”



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