“When corporations support the right causes in the right ways ... both the companies and the causes they support reap important benefits.”  - Michael Porter, HBR

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Leadership Team

Peggie Pelosi
Founder and CEO

Peggie Pelosi has spent her career inspiring international business leaders through her speaking, coaching and writing—all based on 20 years of personal sales success.  Her greatest inspiration, however, has come from corporate philanthropy—a means for companies to move forward by giving back.

At the peak of her sales career, Peggie was brought in as VP of Network Development (Sales) for USANA Health Sciences (usna- NASDAQ).  Peggie immediately saw that while USANA’s products were solid and the people were great, the corporate culture was hampering bottom line results.

In an effort to inspire the company and its employees, Peggie created a partnership between USANA and the Children’s Hunger Fund that reinvigorated the company. The next few years brought staggering results. Not only did company-wide contributions to the charity grow 10 fold, sales increased dramatically resulting in a 3000% increase in USANA’s share value.

Strategic corporate social responsibility (CSR) made the difference, and Peggie wanted to share what she had learned. Peggie left USANA to establish ORENDA; a strategic CSR consulting company dedicated to helping companies leverage the power of CSR to create a meaningful connection between people and the places they work. Peggie Pelosi is also a sought after speaker to businesses, business groups, business schools and non-profit organizations on Corporate Karma; How business can move forward by giving back.

Peggie is a graduate of the CSR program at St. Michael’s College at the University of Toronto.

Peggie is an active humanitarian, having spent time working in Central America, Eastern Europe, Africa, Asia and in the underserved communities of her hometown of Toronto. She currently serves on the Board of Directors of Big Brothers Big Sisters, Toronto.

Just for fun: Peggie is the mother of 5 sons, grandmother of two and guardian of 2 beautiful labradoodles. She studied Music Business Administration and co-produced Jazzman, a 10 part documentary series profiling Canadian jazz musicians, for BRAVO!. Peggie sings in Newchoir- Toronto’s infamous community rock choir!


Michael Pelosi
Managing Partner

Michael Pelosi is ORENDA’s Account Manager, facilitating our corporate/cause partnerships. Since joining the ORENDA team, Michael has focused on building the corporate infrastructure needed to maintain ORENDA’s rapid growth while ensuring that quality remains high during these times of expansion. Along with Peggie, Michael shares responsibility for ORENDA’s day-to-day operations. His global point of view nicely complements ORENDA’s needs as a youthful and growing consulting practice with a highly diverse client base.

Prior to joining ORENDA, Michael pursued his true passion, volunteering abroad. His travels took him to Ggaba, a small fishing village in Uganda, to work at an orphanage; Hoi An, Vietnam to teach English, math, and basic computing to children, and Nairobi, Kenya to teach at a government school. On top of his hands on volunteering, Michael has raised thousands of dollars for the great NGO’s he has worked with through photo exhibits, showcasing the photo journals from his travels. Michael has a Bachelor of Commerce degree from the John Molson School of Business at Concordia University.

Michael is a graduate of the Harvard Business School Executive Education CSR program

Just for fun: In 2010 Michael volunteered to model for the widely popular Roots Canada Collection, with a portion of the proceeds from every sale going to support the wonderful work of Right To Play


Our Partners and collaborators

Anne Sutherland
Laurie Campbell

Elizabeth Takasaki
Ellen Karp

Design and Communication
Angela Parker
Blair Francey
Chris Jarvis
Cynthia Esposito
Julie Mitchell

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“I was particularly impressed with the energy and passion Peggie put into our partnership with Children’s Hunger Fund.  This endeavor captured the hearts and minds of the Usana family world-wide. It enriched our culture and working environment, attracted and retained customers, supported growth in sales and ultimately contributed to the significant rise in the economic value of the corporation.”



About Us | Services | Speaking | The Book | The Buzz | Events